Empowered Education

Does podcasting still work?

Starting a new business on the internet can be overwhelming for most newcomers. This happens because there are so many free and paid ways to do the online marketing of your website, services and products that even an experienced internet marketer could be slightly confused.

During a new online marketing training program I bought I came up against a new way to market a website online. It is a free and can spread the word about your business in addition to traditional online marketing strategies you use so far like: article, video, press releases, blogging, social media marketing etc.

This new way allows you to create an additional option to your readers and potential customers to access your content and this option is called "podcasting". A podcast is an accumulation of Audio-video files that's distributed all over the internet and uses distribution feeds. If you use wordpress blogs for your online business you can install a plugin named "Odiogo" after following the instructions they give you on the actual Odiogo site after you type your blog's feed and your email where it is asked.


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