How negative reviews can put a smile on your lips

Fortunately there are plenty of reasons why business owners should look at the bright side when it comes to negative online reviews. According to Matt McGee, a business with negative reviews is in fact better than one who doesn't have any. Why? Just think of it as something like "If it sounds too good to be true, then it must be". So watch out for businesses whose online reviews look like they've been deliberately written to improve public image.

On the other hand, just because there is a positive side to negative reviews does not mean you should pack your bags and head to the beach. Negative reviews may breed and reproduce, so before they ruin your business, you must take action.